I am starting to see more Bing.com references in log files for many of my sites and after reading this article I wonder if I should be targeting them in my marketing efforts somehow.
I'm not really sure how to target them for organic seo purposes but a paid advertising campaign targeting the right keywords would probably help out a great deal for anyone with an ecommerce site or product for sale.
Has anyone started using Bing? Any tips to share with us?
"Search marketers have two reasons to smile right now: Search advertising appears to be climbing back to its pre-recession levels, and Microsoft's Bing search engine is continuing to grow, offering a fresh alternative to Google.
A new report from search advertising firm Efficient Frontier showed that its clients spent 5 percent more on search ads in third quarter than in the second, The New York Times reports. Another report, from Search Ignite, showed that search spending was up 10 percent, returning it to the level it was at a year ago."
- Bing could be search marketing's savior - iMedia Connection (view on Google Sidewiki)
No comments:
Post a Comment