Bacardi to spend 80 million on social media marketing campaign

80,000,000 is big bucks and that's what Bacardi is committed to spending on their latest online advertising campaign. That's a big chunk of change for any ad campaign but this must be one of the largest social media marketing campaigns ever announced.

Do you think they can recoup thopse costs by seelling another 80 million in rum?

in reference to:

"Bacardi recently launched its latest campaign, called "Islands," which is poised to make a splash (pun intended) in the world of social media -- but in the end, what is the company trying to accomplish? Like any successful marketing campaign, a social media push should do two things: build the brand and sell more rum. The real question social marketers want to know is, how does Bacardi go about dropping a good amount of marketing money in social media and drive sales?"
- MediaPost Publications Bacardi Rum, 80 Million Bucks & Facebook 10/16/2009 (view on Google Sidewiki)